They Want A Fair Deal. Steven Greenhouse, TPMCafé, July 1, 2008 Soccer moms step aside. In this year's campaign working-class voters have elbowed you aside as the demographic group that candidates covet most. As Barack Obama and John McCain seek to outmaneuver each other in wooing John and Jane Punchclock, the question that leaps to the fore is, what do working-class voters want? Some answers to that question became clear to me when I was interviewing hundreds of workers for my new book, The Big Squeeze: Tough Times for the American Worker. In many ways, working-class voters want what Harry Truman was promising: A Fair Deal, or at least a Fairer Deal. ... What